I always like free stuff, and research has shown that I’m not alone in that area. In fact, the word free is the single-most powerful word in all of marketing today. Ever go into the grocery store needing 1 of something and fall victim to the buy 3 get 1 free offer? “I don’t even […]
For as long as I can remember, I’ve been passionate about helping hockey players realize and fulfill their potential. One of the questions I’m asked most frequently is why I got into this field to begin with (and why I like it so much). The truth is that I’ve known EXACTLY what I wanted to […]
It’s been several months in the making, but it’s finally ready. I’m excited to announce that registration for the Ultimate Hockey Development Coaching Program is officially Open! And I have great news…keep reading. I’ve basically spent the last 3 months recording coaching calls with 13 of the top experts in hockey and athletic development to […]
What a week. Things have been really chaotic as I get ready to launch my new hockey training project and as our Tier I youth and Junior players return back to Endeavor for their off-season training. I wanted to let you know about a special opportunity I just found out about. In January I mentioned […]
Those of you that have been following me for a while know that I do my best to stay current with the research. Yes, I frequently browse research articles for fun. I’m fully aware of the various categories of uncool this places me in. Recently I’ve found myself so swamped with work at Endeavor and […]
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