I’m breaking my usual Monday-Wednesday-Friday update routine because I wanted to let you know about something I’m really excited about. As you know, I’ve been a huge promoter of Body By Boyle Online since it was first launched several months ago.
Mike Boyle’s work has had a profound impact on my training philosophies and methodologies. I’ve been fortunate to have had the opportunity to read his books, watch his DVDs, attend his seminars, and visit his facilities at BU and MBSC. He’s also been an incredible mentor, always making himself available to me if I have questions about anything from sports hernia referrals to running a private training facility. Moreover, I’ve learned and continue to learn a lot from his disciples (Sean Skahan, Mike Potenza, Darryl Nelson, Devan McConnell, Kim McCullough, and Jaime Rodriguez…to name a few).
In short, Boyle has had a remarkable impact on the hockey training and development industry as well as strength and conditioning as a whole. This is, in large part, a result of his dedication to continuing education. In fact, if there’s one thing that he taught me that I had to highlight as THE most important thing, it’s that I should never stop learning. In this way, I’ll always stay on top of my game, be aware of new information, and put my athletes in the best environment to succeed.
It is for that reason that I place so much value in Body By Boyle Online and why I know you’ll benefit so much from it as well. That brings us to today’s exciting announcement.
A couple weeks ago, I got an email from Boyle and Kevin Larrabee about them relaunching their site in a way that makes the content more easily accessible and costs less. Instead of having me try to describe all the changes to you, I thought it would be easier if I had Kevin (the other Kevin) come on and do a quick interview about it.
Enter Kevin:
Me: First off, congratulations to you and the rest of the Michael Boyle Strength and Conditioning staff for being ranked the #1 Gym in America. That’s quite an honor! As you know, I’ve been a huge supporter of BodyByBoyleOnline since you guys first launched it. Looking through the programs provides invaluable insight into Coach Boyle’s underlying philosophies and methodologies, and the constant content updates are outstanding. In fact, we use many of the presentations as continuing education for our staff during our weekly meetings. Can you talk a bit about what changes you’re making to the subscription options with this “re-launch” and what lead you to make these changes?
KL: Thank Kevin! We are bringing everything that has helped make MBSC the #1 Gym in America to BodyByBoyle Online. With the relaunch we had two major goals. First off we wanted to make the content as easy to assess as possible. For us, that meant duplicating all of our content for a website, and in doing so offering multiple qualities of the videos for those with fast or slow connections.
Second, we wanted to created a second membership level for those that might not want to do online training and just want the rich educational content that we have put together. To be honest over half of our members simply come to watch the staff meeting videos as well as the exclusive seminars that we film. For example we just filmed the 2011 MBSC Winter Seminar that featured Dan John as well as Mike. We understand that many people want to go to more seminars, but the time and cost of travel is just too high. So for those people, we now offer a standard version of BodyByBoyle Online at a reduced rate of $39.97/month (for now). Of course all of our current members will also be given access to the website as part of their Platinum membership ($59.97/month).
Me: Although the site is “Body By Boyle”, he’s not the only content contributor to the site. Can you provide some insight into some of the other guests you have add content?
KL: I think that is what makes BodyByBoyle Online so great and a pleasure to produce. We have had speakers come in to the facility to do private seminars for our staff. In the last couple months we have had Sue Falsone form Athlete’s Performance present and do a hands on about the thoracic spine, Nick Tumminello came in to talk rotary training, Chris Frankel did a lecture and hands on about suspension training, and always have guests stopping by, especially when the Perform Better Circuit is coming through town. This just goes to show you how much Mike values continuing education and how important it is for you to be one of the best in this field.
Me: I think one of the things that causes people to hesitate sign up for sites/services with monthly memberships is a fear that the information will stagnate. Can you talk about what plans you guys have for the site in the future and what members have to look forward to?
KL: Trust me when I say you have an ongoing stream of new content. We film our staff meetings each week, our guest speakers, F.A.Q. with Mike where he goes in depth on subjects and answers questions from the members, and we are even dipping into the vault with some classic Boyle videos. All you need to do is take a look at Mike’s shorts to see the videos are 15 years old or so. But the best part, is that the videos from the past are even more relevant now than they were then. One of the VHSs that Mike has converted to digital video is his olympic lift video where he goes through the various lifts. Guess what, we still use the same coaching steps as he did back then.
We have also made digital versions of Mike’s current DVD offerings such as the three DVD set he just produced and released a few months ago.
Me: Thanks Kevin. I appreciate you taking the time to be with us today. I look forward to seeing the content additions over the upcoming months!
To your success,
Kevin Neeld