Today I have INCREDIBLY exciting news!
Over the last several years, we’ve been quietly working on creating a new performance apparel company that uses the best combination of innovative fabrics, comfortable/functional fit, and style.
And after years of development (and a ton of hard work), we officially launched our new apparel company, Endeavor Athletic, via an IndieGoGo campaign earlier this week.
Three Ways To Get Involved:
I’m excited about Endeavor Athletic, as I know it will be a game-changer in raising the expectations athletes have of their training apparel.
Performance apparel is a relatively new market, and one that I wasn’t overly familiar with a few years ago. Everything I knew was from my experiences as an athlete and what I observed as a coach.
What you train in can actually make a significant difference in how you perform, and how you feel and smell while doing it. As you may have experienced yourself, cotton is terrible to train in. It soaks up moisture, sits heavy on your skin, is uncomfortable…and it stinks.
One of the early solutions to the cotton problem was to develop garments made of polyester, which performs better than cotton in terms of moisture management (spreading it thin so sweat can evaporate quicker). Since the transition, most of the mainstream companies have attempted to improve polyester’s natural performance properties through chemical treatment. This method, while initially effective, is short-sighted, as the chemicals (and the associated performance properties) wash out of the clothes.
This was something I experienced first-hand in college; I had a few “performance shirts” that maintained the not-so-pleasant aroma of my hockey equipment even after being washed! Of course, the shirt wasn’t cheap, either.
One of the things I’ve realized is that with a lot of the mainstream companies, the purchase price primarily reflects their marketing budget, not the research put into innovation or the quality of the products. Since the original transition to polyester, there have been several incredible developments in apparel technology that can drastically improve the performance and function of apparel beyond the short-term benefits of chemically treated polyester.
The athletic apparel industry is primed for innovation, and we’ve worked hard to ensure we deliver just that. Endeavor Athletic integrates the most advanced apparel technology (including a heat-management technology called “Trizar” that was developed by NASA) with anatomical paneling to not just inhibit, but actually support functional movement. For you, this just means that you’ll stay light, dry, and comfortable, so you can train hard and perform at your best.
We have a few different men’s and women’s packages, three signed Johnny Gaudreau jerseys, and a package that includes a trip down to Florida to catch a Panthers game. If you’re interested in reserving a few items and/or supporting the cause, you can do so here: Support Endeavor Athletic
As a way to show my appreciation, if you grab any of the packages that are $200+ and forward me your confirmation, I’ll send you your choice of either Ultimate Hockey Training, Ultimate Hockey Transformation, or Optimizing Movement.
To your success,
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Kevin has rapidly established himself as a leader in the field of physical preparation and sports science for ice hockey. He is currently the Head Performance Coach for the Boston Bruins, where he oversees all aspects of designing and implementing the team’s performance training program, as well as monitoring the players’ performance, workload and recovery. Prior to Boston, Kevin spent 2 years as an Assistant Strength and Conditioning Coach for the San Jose Sharks after serving as the Director of Performance at Endeavor Sports Performance in Pitman, NJ. He also spent 5 years as a Strength and Conditioning Coach with USA Hockey’s Women’s Olympic Hockey Team, and has been an invited speaker at conferences hosted by the NHL, NSCA, and USA Hockey.