Kevin Neeld — Hockey Training, Sports Performance, & Sports Science

“Love the Suck”

This is a saying that I heard Sargeant Mike Malloy say again and again at the Sharks Prospect Camp. It’s as comical as it is powerful.

“Love the Suck”

As a team, regardless of the sport or industry, you’re going to face adversity. It’s inevitable. Contrary to common practice, what you do with that adversity is a CHOICE. As a team, you can choose to crumble. As a team, you can choose to unite and rise against.

As an individual, you can choose to be sucked in to the negativity of a few players or you can choose to lead your team away from it.

Some seasons are going to have more suck than others. If you choose to revel in it, the rougher it gets, the tougher you get.

Love the suck is about bathing in adversity, soaking it up, and becoming stronger willed because of it.

To your success,

Kevin Neeld

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Kevin Neeld

Kevin Neeld Knows Hockey

Kevin has rapidly established himself as a leader in the field of physical preparation and sports science for ice hockey. He is currently the Head Performance Coach for the Boston Bruins, where he oversees all aspects of designing and implementing the team’s performance training program, as well as monitoring the players’ performance, workload and recovery. Prior to Boston, Kevin spent 2 years as an Assistant Strength and Conditioning Coach for the San Jose Sharks after serving as the Director of Performance at Endeavor Sports Performance in Pitman, NJ. He also spent 5 years as a Strength and Conditioning Coach with USA Hockey’s Women’s Olympic Hockey Team, and has been an invited speaker at conferences hosted by the NHL, NSCA, and USA Hockey.