This week’s gotten off to a great start. Monday we were empty mid-day at Endeavor so I audibled from our typical mother-approved playlist and let Lil Wayne run wild for an hour. Apparently, it was the right call. Matt, David and I all hit Trap Bar Deadlift PRs…during the same song.
I’ve also gotten a ton of email from players about my “Premier Hockey Training Program” that opened on Monday. Questions comes in a variety of forms, but ultimately what everyone wants to know is:
With that in mind, let’s answer your questions and see if you’re a good fit for the program.
Is it for me?
I can’t speak for everyone, but the overwhelming majority of the hockey players I’ve met are amongst the most competitive people in the world. In fact, they’re frequently competitive to a fault. Simply, most players fall victim to the more is better approach and suffer some unnecessary injuries in the process. NOTHING will guarantee results like well-directed enthusiasm.
The problem most players have is that they lack the “well-directed” component. Most players just do the same crap that their “expert” friends tell them they should do and completely overlook the fact that training to look better naked and training to play hockey aren’t entirely the same thing (although training for hockey will get you bigger, stronger, faster, and leaner…so it can be the best of both worlds).
Since I first got involved in “coaching” by running clinics while still in high school, I’ve always held the hard working kids in a higher regard. There are lots of skilled players out there, but it’s the players that are willing to put the time and effort into achieving their goals that are going to be successful in the long run, in hockey and in life. Sometimes these players are incredibly skilled, sometime they aren’t (yet), but all of them always improve, because of their work ethic. This is EXACTLY the type of player I’m looking for in my Premier Hockey Training Program.
I don’t care if you were the most skilled or least skilled player on your team last year. If you’re the type of player that takes pride in outworking everyone else on your team, this program is for you.
If you want to train hard AND smart, this program is for you.
Is it worth the money?
To be honest, this is a hard question for me to answer. When I played, I paid for almost all of my own equipment and for a significant portion of my team dues. Money wasn’t exactly abundant, but I would spend every dime I owned on things to make me a better player (and on hockey cards).
If you think investing in your progress is money well spent, then this will be worth the money. Customized training programs are nearly impossible to come by. A lot of so-called “individualized” programs are spit out my computer programs. I’m intrigued by the magical algorithms these programs use, but the bottom line is that it’s not a human writing your program and you have no guarantee that the program was updated anytime recently. The players that get access to high quality training programs at younger ages are at a SUPREME advantage over other players, for the rest of their careers. In consideration of how many players are using programs that are not only unlikely to substantially improve their performance, but are also likely to cause breakdowns and predispose them to injuries, players that are following quality programs have the dual advantage of improved performance and injury resistance.
The internet makes this drastically more available than it was when I was growing up. Imagine the benefits players would have if everyone had Sidney Crosby’s skating coach, for example. This isn’t possible because coaching skating technique is still pretty limited to in-person formats. In contrast, players that have a pretty good grasp on exercise technique can follow a professionally written training program anywhere. Because the program is written based on the equipment availability of the player, there is no guessing your way through exercise replacements when you don’t have the equipment to do what automatically generated programs suggest.
Many of my colleagues have online program design services for in excess of $350/month, and people gladly pay it. I know that many of the applicants for my program will be high school players that have to pay for it themselves, so the cost of my program is less than 1/3 of that.
As for whether it’s worth the money, I guess it depends how much you value your progress. As I said in the video, I back all my training, at Endeavor or online with 100% money back guarantee, so there’s really no risk for you.
Think you’re right for the program? Apply at the link below!
To your success,
Kevin has rapidly established himself as a leader in the field of physical preparation and sports science for ice hockey. He is currently the Head Performance Coach for the Boston Bruins, where he oversees all aspects of designing and implementing the team’s performance training program, as well as monitoring the players’ performance, workload and recovery. Prior to Boston, Kevin spent 2 years as an Assistant Strength and Conditioning Coach for the San Jose Sharks after serving as the Director of Performance at Endeavor Sports Performance in Pitman, NJ. He also spent 5 years as a Strength and Conditioning Coach with USA Hockey’s Women’s Olympic Hockey Team, and has been an invited speaker at conferences hosted by the NHL, NSCA, and USA Hockey.