Kevin Neeld — Hockey Training, Sports Performance, & Sports Science

Is Time Magazine Trying to Kill You?

Last week, one of the athletes I train approached me about an article he came across in Time Magazine.

My reaction to his comments was: “You have to be kidding me.”

I was going to blast the article and the complete lack of social responsibility Time Magazine showed by printing the article.

This is just ANOTHER example of a staff writer for a magazine completely misinterpreting research and putting together a story of lies with a catchy title to attract an audience.

Effective journalism, yes.  Effective lifestyle advice, no.  In fact, printing articles like this is dangerous and essentially says that Time Magazine weighs you reading their article more than your life (or at least your quality of life).

I don’t want to waste too much time on this crap.

John Berardi took a more level-headed approach to commenting on this article.

Find out what his response was to the “Exercise makes you fatter” slogan of Times Magazine.

-Kevin Neeld

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Kevin Neeld

Kevin Neeld Knows Hockey

Kevin has rapidly established himself as a leader in the field of physical preparation and sports science for ice hockey. He is currently the Head Performance Coach for the Boston Bruins, where he oversees all aspects of designing and implementing the team’s performance training program, as well as monitoring the players’ performance, workload and recovery. Prior to Boston, Kevin spent 2 years as an Assistant Strength and Conditioning Coach for the San Jose Sharks after serving as the Director of Performance at Endeavor Sports Performance in Pitman, NJ. He also spent 5 years as a Strength and Conditioning Coach with USA Hockey’s Women’s Olympic Hockey Team, and has been an invited speaker at conferences hosted by the NHL, NSCA, and USA Hockey.