About a week ago, my friend Eric Cressey let me know about a new resource he was releasing with Pat Rigsby and Mike Robertson called the Fitness Business Blueprint.
Being a co-owner at Endeavor Sports Performance has forced me to take a more proactive role on the business side of things, which wasn’t really my strong point. Training and coaching comes pretty naturally, but understanding how to optimize the business mechanics…not so much.
Over the last few years I’ve been fortunate to receive guidance in this area from guys like Eric and Pat Rigsby, who have been influential in some of the changes we’ve made to our business in the past and plan to make in the near future. The thing that appeals to me about their “business advice” is that it’s always centered around delivering the most beneficial service possible. Pat says that his job is to help make coaches/business “the best coach/business they can be.” That’s a noble undertaking and certainly flies in contrast to the greedy business ventures who seek only to run a maximum number of kids through a glorified gym class without any semblance of a plan, but then market it as revolutionary athletic development.
I realize not everyone reading this runs their own business, but I thought I’d bring this to your attention anyway. Fitness Business Blueprint doesn’t just cover sales and marketing, it also covers what most business products seem to overlook completely, like:
There’s more to it than that, but those are some of the big topics that you can’t find information on from a business standpoint anywhere. For those that pick up a copy today, Pat is giving away a Private Workshop (Normally $1197) as a bonus.
You can check out all the details here:
Click here >> Fitness Business Blueprint
To your success,
Kevin has rapidly established himself as a leader in the field of physical preparation and sports science for ice hockey. He is currently the Head Performance Coach for the Boston Bruins, where he oversees all aspects of designing and implementing the team’s performance training program, as well as monitoring the players’ performance, workload and recovery. Prior to Boston, Kevin spent 2 years as an Assistant Strength and Conditioning Coach for the San Jose Sharks after serving as the Director of Performance at Endeavor Sports Performance in Pitman, NJ. He also spent 5 years as a Strength and Conditioning Coach with USA Hockey’s Women’s Olympic Hockey Team, and has been an invited speaker at conferences hosted by the NHL, NSCA, and USA Hockey.