Last week I came across a couple articles and a video on hockey development and hockey training that I thought were well done and wanted to share with you. Before we get to that, I wanted to ask a favor of you.
About a year ago, my friend Sarah Cahill first told me about a group in Boston known as Inner City Weightlifting. Sarah is an incredible strength coach, but also the most compassionate person I know. It did not surprise me at all that she would want to get involved with this type of effort. ICW is one of the most amazing organizations I’ve ever heard of.
“Our mission is to reduce violence and promote professional, personal and academic achievement among urban youth. We work with young people at the highest risk for violence in order to reduce youth violence by getting our students off the streets and into the gym, where they are empowered with the confidence and positive support needed to say no to violence and yes to opportunity.”
Lofty task, especially in the Boston areas they’re targeting. What doesn’t come through in the mission statement is the actual implementation. The founders, Jon and Josh Feinman, would literally drive into the most dangerous areas to pick up kids that couldn’t find a way to get there themselves. They’re pulling kids out of gang-driven, futureless areas, giving them a same place to spend time, teaching positive mental skills and life habits (while training) and providing kids with an opportunity to become strength coaches by sponsoring certifications and education opportunities for them. They’re also, quite impressively, breaking down social barriers, as the urban youth turned S&C coaches have opportunities to train clients from all walks of life (earning an income), but notably executives from Microsoft. Yes, former (and what would be future) gang members, training Microsoft execs.
Jon shown here with an ICW disciple.
Check out the feature ESPN did on ICW: ESPN Feature on ICW
The weekend I filmed my Optimizing Movement DVDs in New Hampshire, I had an opportunity to stop by UMass Lowell on my drive home and sit in on a few presentations that Kevin Carr, Brendon Rearick, Ana Tocco, and Henry Lau (I’m sure amongst others) helped organize. Jon and Josh, along with Reggie Talbert (former gang member turned GM and Coach at ICW) and Joe Sierra (an ICW Coach and now Assistant Manager) had an opportunity to introduce themselves and tell us about their story. Honestly, I was fighting back tears through their entire talk, unsuccessfully (one dropped), which ultimately ended a 7.5 year no-cry streak that was reset shortly after watching The Notebook.
SC Podcast Logo on the Front; ICW on the back.
$25 gets you a sweet t-shirt, and helps support an unbelievable cause, providing opportunities for inner city kids to not only get access to a safer environment, but to change the course of their future permanently.
If you aren’t local to Endeavor, but would like some feedback on your exercise technique, just shoot video of yourself performing the exercises you want feedback with and send them to me (or post them on youtube and send me the links) and I’ll provide feedback and a few coaching cues to help make sure you’re getting the most out of your lifts. This is a GREAT deal! Basically you get an awesome t-shirt, a great hockey training resource, and 30-days of coaching for $25!
This is a cause that means a lot to me, and if we team up together we can have a HUGE impact on an incredible organization and the kids surrounding one of the greatest hockey cities in the world. Click the link below to grab your shirt today and then forward me the receipt (email@example.com)!
Tomorrow I’ll be back with a few great hockey development resources that you’ll want to see!
To your success,
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Kevin has rapidly established himself as a leader in the field of physical preparation and sports science for ice hockey. He is currently the Head Performance Coach for the Boston Bruins, where he oversees all aspects of designing and implementing the team’s performance training program, as well as monitoring the players’ performance, workload and recovery. Prior to Boston, Kevin spent 2 years as an Assistant Strength and Conditioning Coach for the San Jose Sharks after serving as the Director of Performance at Endeavor Sports Performance in Pitman, NJ. He also spent 5 years as a Strength and Conditioning Coach with USA Hockey’s Women’s Olympic Hockey Team, and has been an invited speaker at conferences hosted by the NHL, NSCA, and USA Hockey.